Freelance graphic designer focused on corporate identity and overall brand experience.
We needed a creative logo for an e-shop selling scrap-booking and card-making aids and material. Scrap-booking is a way of preserving personal and family history in form of photographs and printed materials placed into a decorative album. Our typical customers are mostly women, who have chosen this way of archiving precious moments the most.
Scraps are made of photographs, various patterns, cut out decorations, ribbons and hand-made paper decorations. A finished scrapbook isn't just like any other album. It is graphically complex and complicated collage. The basic tool for scrap-booking are scissors and paper. And so I decided to use them both for the logo.
I don't always manage to create s so-called “smart” logo as it is not suitable for every situation. In case of Scrap-Studio, I drew a symbol of scissors cutting paper instead of A in the word “SCRAP”. Paper is symbolized by a negative space in the left part of the scissors. I moved the hyphen exactly to the spot where the scissors horizontally divide the paper.
What is there to add? I just cut ScrapStudio's logo out.