Freelance graphic designer focused on corporate identity.
We needed a creative logo for an e-shop selling scrap-booking and card-making aids and material. Scrap-booking is a way of preserving personal and family history in form of photographs and printed materials placed into a decorative album. Our typical customers are women over 30.
Scraps are made of photographs, various patterns, cut out decorations, ribbons and hand-made paper decorations. A finished scrapbook isn't just like any other album. It is graphically complex and complicated collage. The basic tool for scrap-booking are scissors and paper. And so I decided to use them both for the logo.
I don't always manage to create s so-called “smart” logo as it is not suitable for every situation. In case of Scrap-Studio, I drew a symbol of scissors cutting paper instead of A in the word “SCRAP”. Paper is symbolized by a negative space in the left part of the scissors. I moved the hyphen exactly to the spot where the scissors horizontally divide the paper.
What is there to add? I just cut ScrapStudio's logo out.