Freelance graphic designer focused on corporate identity and overall brand experience.
WebProgress, s.r.o. contacted me with a demand and a very brief instructions: to create an easily readable logo that would represent this newly founded state organization with dignity.
Overall, the logo resembles a human eye as a symbol of oversight and control, which are the main contents of board's work.
I composed the upper part of six segments that represent six independent members of the board. Colour blue is a symbol of trust, reliability and communication, formal black symbolizes authority and strength, grey represents neutrality and detached view.
Because the logo was supposed to be easily readable for broad public, in various sizes and on various materials, I used a simple writing and neutral font Helvetica. Then I just reduced the spaces between individual letters in the name.
A sharp eye, six observant members of the board, neutrality, trust and watchful oversight. I think that this logo consists of all these and therefore perfectly depicts the board's specialization.