Jan Kovarik

Freelance graphic designer focused on corporate identity.

My Projects

Gardenmat Logo – With Respect To Nature

Time of Realization


Gardenmat - basic logo appearance

Client's Instructions

The core of Gardenmat's business is mostly assembling fences, garden irrigation systems and turnkey landscaping. We needed a new logo and website.

The Result

Gardenmat owner, Mr. Matias, assembled a fence and irrigation on my own garden, as well. He is a true expert and that's why he deserves a smart logo.

At first sight, the logo catches attention with the symbol of spade, which I created by rotating the letter “D” in the company's name. The negative space below is also interesting, I would say. It is defined by a simple line representing the soil. Nowadays, client uses the logo on his website, printed materials and company vehicles. He gets positive response to it.

Gardenmat - website

Gardenmat - logo example on printed CD

What Was The Content of The Commission?


I respected the nature where nothing is rectangular or aligned. I think that the rotated D added a natural character to the logo and pointed out client's specialization.